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A new commercial chapter is beginning for the CEV Champions League Volley Men. XTB, a leading European investment and technology company founded in Poland in 2004, has been named the competition’s Title Sponsor for the 2027 and 2028 seasons.
The agreement brings one of Poland’s best-known financial brands into European club volleyball’s flagship competition, which brings together the continent’s strongest teams and many of the world’s best players in the battle for the most coveted trophy in European club volleyball.
For XTB, the partnership represents another step in its strategy of expanding its international presence through sport. The company already has partnerships across football, basketball and MMA, and sees volleyball as an opportunity to connect with a passionate and increasingly international sports audience.
“We aim to be Europe’s premier investment platform,” said Szymon Szymański, Chief Growth Officer at XTB. “Volleyball is a valuable addition to our existing partnerships in MMA, football, and basketball. This partnership with the CEV elevates our brand visibility while deepening our bond with a passionate sports community.”
The collaboration will go beyond traditional sponsorship. During the two-year partnership, XTB will benefit from on-court visibility, fan activations, hospitality opportunities and digital campaigns, while the two organisations will also develop exclusive content featuring players and other protagonists of the competition.
CEV President Roko Sikirić believes the arrival of XTB further underlines the growing international profile and commercial appeal of the Champions League.
“The involvement of an innovative brand such as XTB is a strong endorsement of the growing international profile and commercial appeal of the CEV Champions League Volley,” he said. “We are delighted to welcome our partner and grateful for the trust they have placed in European Volleyball.”
The partnership will also focus on digital and technological innovation, with the two sides looking to create new ways for fans to interact with the competition and its biggest stars across Europe and beyond.
Founded in Poland in 2004, XTB has grown into a global technology-driven investment company, serving close to three million customers worldwide. The company employs more than 1,400 people across 17 offices, with over 40% of its workforce focused on developing and improving its proprietary investment technology.
XTB has been listed on the Warsaw Stock Exchange since 2016 and is regulated by multiple authorities around the world.
With XTB stepping in as Title Sponsor for the 2027 and 2028 seasons, the CEV Champions League Volley Men is strengthening its commercial portfolio while opening the door to a partnership built around technology, digital engagement and the growing global reach of European volleyball.
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